For the tenth season of the Pakistan Super League (PSL), TikTok sensation Jannat Mirza has been named the official social media ambassador of Peshawar Zalmi, one of the top teams in the league.
The news, which was posted on Zalmi’s official social media accounts, confirmed that Mirza will be in charge of the team’s internet marketing and digital outreach throughout the competition.
With millions of followers on various social media platforms, Jannat Mirza is one of Pakistan’s most popular figures.
The goal of the partnership is to increase the team’s appeal to younger audiences and improve fan interaction on digital platforms.
Mahira Khan, a well-known Pakistani actress, was formerly chosen Peshawar Zalmi’s brand ambassador.
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